Aeturnum client Care.ly is getting closer to its customers to develop new ways to serve them. The company offers a mobile application developed specifically to support caregivers and their family. The app, developed in collaboration with Aeturnum, provides an easy-to-use, central, secure place to communicate about providing care as a family.

Care.ly founder and CEO, Michael Eidsaune, wanted to better understand the needs of his customers, so he participated in Brookdale Senior Living’s Entrepreneur in Residence program and lived in a care facility for a week. The experience, combined with caring for a family member through hospice, inspired Mike with new ways to leverage technology to better support patients and families. You can see the full story here including a heartwarming video about Mike’s experience.