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Marriott Expands Reach Into Tours and Activities With Its Latest Investment

Marriott International is connecting its loyalty members to even more in-destination experiences with the help of Aeturnum client, PlacePass. The Cambridge, Mass.-based startup lists more than 100,000 experiences in 800 destinations worldwide from various vendors and eventually, all 100 million members of Marriott’s three loyalty programs — Starwood Preferred Guest (SPG), Marriott Rewards, and Ritz-Carlton Rewards — will be able to access those experiences through Marriott’s various direct channels, including its sites and loyalty apps. For complete story.

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