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Snapchat closes gap in online, offline conversions

Aeturnum client Brian Zuercher, CEO of influencer marketing agency SEEN, comments on Snapchat’s new ‘Snap to Store’ feature.  In Brian’s words, “For retailers who are already seeing a lot of Snapchat usage at their locations, ‘Snap to Store’ could be a great resource to drive in-store conversions.”  Full story.

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