Brian Zuercher is an Aeturnum client and the founder and CEO of SEEN, a Ohio-based influencer marketing agency. Working with some of the world’s top brands and influencers, he and his colleagues have had a front row seat to influencer marketing’s growth and how well the industry has learned from its successes and failures. In this article in MobileCommerceDaily.com, he shares some of his observations.
The Next Evolution of Influencer Marketing