This LinkedIn post, by Chigozie Okereke from Peg b Technology raises some important points about development and the role of a minimum viable product (MVP) for startups.

Chigozie writes: “The top reason why 90% of startups fail is due to no market need and this is largely because the team spends so much of their time building and not enough time validating the idea(product) against the target market. . . If you’re going to spend your time making a product, then spend more time making sure it’s the right product for the right market.” 

At Aeturnum, we always spend time upfront with our clients on this very question – what is the market/business need and then we figure out the quickest way to deliver the technology solution that will best deliver on that need.

You can view Chigozie’s complete post here.  It’s worth your time to read it.